Nudging in the time of corona

The Nudge Family
Deliberate Nudge
  1. Language is short, simple and action-oriented
  2. Icons and images are intuitive so you know straight away what they are showing
  3. Colours are bright and eye-catching (stay away from muted tones)
  4. Posters are prominently displayed in the right places
Dutiful Nudge
Dark Nudge and Dreadful Sludge



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Head of Behavioural Insights at BreadCrumbs Linguistics | Background in exercise is medicine, behavioural science and statistics.