On any given day, we make thousands of decisions. From really small ones that we make without much thought, to more calculated choices like whether to get the COVID-19 vaccination. Making these decisions comes down to cognitive biases that we are often not aware of. A central part of this…

“Everything should be made as simple as possible, but no simpler.” ~ Albert Einstein The power of simplicity cannot be underestimated. Whether it’s an email communication, website design, or instructions on how to set up your new washing machine, we want things simple — not too simple to the point…

Here at BreadCrumbs Linguistics, we spend our days thinking about — and researching — the elements involved in behavioural change which looks at the human factors that go into making a decision. Things like how we’re feeling, what we’re thinking, past experiences, what other people are doing, and so on. …