The final countdown to ComradesMay has been an interesting period. After all the chaos and calamity of the past few months, this is when things slow down and Comrades…May 30, 20241May 30, 20241
Show me the carrotsWelcome back to another instalment of leveraging Behavioural Science to run big races. The good news is that I’m alive. I survived the…Apr 24, 2024Apr 24, 2024
My month of moaningIt’s the month of March and for Comrades runners that means PEAK TRAINING. It’s when we start prepping for our long run (mine will be the…Mar 25, 2024Mar 25, 2024
A coach, a colleague and a Comrades legend.We’re back with our next instalment where we delve into the (behavioural) science of healthy habit formation and how this can help you…Feb 26, 2024Feb 26, 2024
Conquering Comrades: the Behavioural Science wayI’m not a runner. Not a real one anyway. I want to start off by saying that, declaring it, shouting it from the rooftops.Jan 29, 2024Jan 29, 2024
We hear NYC is lovely this time of yearDecision-making processes are much more intricate than we think. We are faced with tens of thousands of decisions every day, an…Oct 19, 2021Oct 19, 2021
Visual language and vaccinationOn any given day, we make thousands of decisions. From really small ones that we make without much thought, to more calculated choices…Feb 20, 2021Feb 20, 2021
The power of simplicity“Everything should be made as simple as possible, but no simpler.”Jan 9, 2021Jan 9, 2021
Nudging in the time of coronaHere at BreadCrumbs Linguistics, we spend our days thinking about — and researching — the elements involved in behavioural change which…Jun 17, 2020Jun 17, 2020
